How To: 5 Easy SEO Tips for Any Business
Search Engine Optimization isn’t even a scary word anymore – everyone is talking about it! In short, SEO serves to get you higher in the search engine results pages and does that by careful on and off page optimization. It has become a staple of almost any good marketing strategy, and in the end, it is not only aimed at search engines but visitors can benefit from it as well. There are quite a few strategies and approaches, some of them requiring big overhauls of your website – but other can be quite simple.
We have created a list of five easy things that can help you get your SEO started, and some of them do not even require extensive knowledge or coding of any kind – just plain ol’ creativity.
- Keyword Analysis
Before you start anything serious, you need to know where your goal should be. Keywords can help you set that up by carefully placing keywords throughout your website and your blog posts. To find what keywords you should focus on use tools like Google AdWords,which intuitively show you search density for a particular word.
Your job is to find, and focus on, a keywords that is neither used too much nor too little. Once your find your keywords, you need to start incorporating it – in URLs, image names, title of your pages and blog posts. Use it in H1 titles in your pages, and headers.
But be careful, overusing keywords is called keyword stuffing and will get you blocked by search engines; after all, you are creating content for people first, search engines second.
There are (in essence) three types of links. Internal links create shortcuts between two pages hosted on one domain – these are important because you want a visitor to stay on your website, to continue reading, and eventually end up in your online shop, or on your services page.
External links are used to show further reading, something that you do not want to go in depth – linking towards a Wiki is a good example, since what you do not want or need to explain, those who want to learn more will click on it. Back-linking is done off-site, and it involves link that lead towards your website (those are also external links, but another domain leading towards you).
The more relevant those links or connections are, the higher ranking those pages will get – so do not insert them randomly, and choose the anchor text carefully.
- Website Optimization
This is a pretty big term and it includes a couple of things. First of all, you need to optimize your URLs. You do not want a random number or characters in there, you just want the title of the page, or your post shortened. They are not only friendly for search engines, but for users as well.
If you read search engine optimization company reviews,you will see that Flash is falling out of grace with all major browsers, and you should simply stop using it; in the end, search engines really have troubles properly indexing flash content. Images should be considered as unique pages as well, and should have good descriptions and titles, as that will give more meaning to them, and will be better for social networks.
- Create High-Quality Content
In the end, it all leads to one thing – the content on your website. If your content is good, you can expect increase in visitors, if not, then everything is for naught. Your content must be suitable for your business niche and your target audience. Sometimes images and videos are better, while the best solution is usually to have regular blog posts.
The word count doesn’t matter as long as they are relevant, informative and engaging for your readers. This is where keywords come into play, and if the content is good, people will share it on their social networks, which completes the circle.
- Social Networks
The final, and probably the hardest frontier when it comes to SEO. Anyone can create a Facebook page, but only a few can create suitable content to be shared on Facebook in order to really engage their audience. In the end, even though Facebook is bread and butter of social networks, there are other, more specialized networks, more suitable for other content – videos, images or shorter posts (tweets).
Once you create and properly adjust your social networks, it will serve for you to distribute links and share them with your audiences. With a little bit of luck, your social networks will receive positive attention, and you will start seeing results of your SEO efforts.