Demystifying Web Designing Myths That Hinder Your Website’s Growth!
In the era where logical thinking has a role to play in every walk of life, you’d still find people who believe everything stated on the internet, without letting their aptitude take a walk amidst this confusion. Things are in such heaps today that it often becomes difficult for an individual to make a clear choice between what’s true and what stands as nothing more than a hoax!
However, still there are a zillion things you need to validate with facts. Practices that are followed and have no logical or technical validation, just seem to be increasing the inefficacy of your product or service. One such field to consider is website designing. One of the most crucial things that determines the extent of a startup’s success, the design you layout for your company’s website will be the window to your business plan and the services offered. But, the aforementioned problem has found its way through this case as well.
Before moving any further, let’s have look at this example. While, many believe that a Matador rages a bull by showing a red cloth and then fights it, is it really the case?
Well, bull is a colorblind animal and can’t differentiate whether it’s a red cloth or a green one! But, we still go on to follow the tradition and that’s how the myth has gained prominence.
Same is the case with web designing. A zillion practices that are just followed for the sake of it or due to being famous. The section to follow will deal with the same and talk about certain web-designing myths which might have an effect over your company’s website!
The Homepage is the Only Important Page
A multitude of designers still live under the impression that the homepage of the website stays as the most significant thing they need to focus their efforts towards. Aren’t the chances of landing on the homepage quite meagre, unless you’re going to the website directly?
Well, for a lot of websites it also happens that the users never get to see the homepage. All the pages, be it the ones providing minimal details, are equally important. They need to be consistent in terms of design and navigation. It’s pretty clear that if you design an impeccably well-furnished homepage and don’t follow the quality in the internal pages, there’s not much of a good impression left on any user.
For instance, you place an advertisement about one of your services on one of the affiliate websites, the visitors who click on the link will be redirected to the page giving a description about the service. This way, he visits your website without even going through the homepage!
Making Good Sales Is The Ultimate Goal While Designing
A lot of business owners overburden their web designers with the demand of coming up with a piece that gets them the maximum sales figures and money eventually!
Your website is not just a tool to promote sales, so stop treating it like one. Cluttering your website’s page with a high number of CTAs that enforce users to make purchases is surely going to have a negative impact on the user traffic, site revisits left alone!
What you need right now is to establish your brand and come up with innovative ideas to make it enticing enough. Just thinking about those bills would eventually leave things go haywire. A website stands as an important chord for you to communicate your brand’s value, without being too pushy!
You can utilize it quite optimally to discuss the recent industry practices, sharing information about the product/service usage and taking client grievances into account.
An Optimal Layout Can Be Ensured by A Responsive Design Alone
With an exponential increase in the number of internet-friendly smartphones and a number of technocrats going for m.dot sites, the idea of a responsive design for websites has been conceptualized quite efficiently over the past few years.
However, the prime motive of such a design is to fit in different devices efficiently, without compromising on the clarity quotient, you should remember that it only allows you to create a single template across all devices/interfaces you use.
It might just happen that designing your website’s layout with an approach favoring smartphones optimizes the mobile version of the site and has a negative impact on the tablet or desktop version. It’s a renowned fact that more content means fewer sales on smartphones. So, layout should be designed in such a way that all important information appears above the fold, which also requires optimizing the content in such a way that all irrelevant info is omitted.
A Heavy Page Load Affects The Design Speed and Efficiency
Quite a thin ice to walk on, question arises, is it the methodology at fault or the designer who implemented the same?
Today the market has witnessed a multitude of responsive designs that provide an efficient desktop experience, be it any device they use. However, if switching to a mobile phone, the website takes a little longer to load. This not only leads for the page to lose out on some properties while taking an extra while, but the visitor shifting to some other website as well.
The imperative thing to notice over here is that it is not a methodology issue alone. If a programmer makes discrepancies in writing the program, the computer language or the device algorithm cannot be blamed. What stands important over here is that you should efficiently lay down all performance considerations while building your website. This includes a limited usage of Flash and minimizing the usage of extra files and codes as well.
Having Animations and Widgets in Bulk Will Improve the Website’s Score
One of the foremost myths that has been plaguing website owners, since ever. A multitude of designers often work under the impression that if they include an awful lot of animations and widgets, the website will look swanky, hence enticing.
However, what stands significant is for the site to be user friendly, in an unobtrusive way. Get the client attention at the right places, instead of having animation everywhere and deviating him from some important details. Plus, it also affects the whole balance of your website. The bottom line is that it’s not meant to entertain users but to facilitate them towards the desired product or service.
Your CTA Needs To Be At The Highest Priority
A common misconception amongst website owners, a recent case study just validated the fact that a below the fold CTA outperforms an above the fold one, by 304% nearly!
This doesn’t push you to undermine the importance of CTAs, but does make it quite clear to not state the same as a dire requirement. If your content is worth paying attention, the reader will obviously scroll down to view more and learn about the services provided.
Being aware about the most common myths, it is expected that you don’t follow web designing practices blindly. Every hack you follow should be backed with sufficient facts. For this might also call for the need of some testing, there’s no easier way to do it. It’s your website, give every modicum of effort that’s required.
Author Bio: Anshuman Kukreti is a professional writer and a keen follower of the global digital market. An engineer by qualification and an artist at heart, he writes on various topics related to digital media and web designing and helping people to build career with the help of fresh job alerts subscription related to web designing. Reach him @ LinkedIn, Twitter and Google+.